3-D Movies are Just Okay

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The consumer has spoken—3-D movies are just okay. Hollywood is painfully aware that the novelty may have already run its course. It is no wonder. As soon as one studio saw how much money it could charge for a ticket to experience 3-D in all its high-tech glory, every studio wanted a piece of that action. So all summer long, since Avatar made its stellar debut, the public has been bombarded with the 3-D phenomena.

3dGlasses_602522384.jpgBut that’s Hollywood—take a good idea and run it into the ground. How many CSI programs are on television?

As much as studio heads try to guess the consumer, people are human and are easily bored. What was once really cool is now being greeted with a yawn and ‘Oh, gee, another 3-D movie. I saw one, two, now three movies in 3-D—big deal—no, it isn’t anymore.’ Not to mention the price is rather expensive. The 3-D movie versus the same one in 2-D can cost up to $4 more per ticket. Multiply that by a family of four or five and that is another $20. Remember there is a recession going on in America. People simply do not have the extra bucks to be shelling out for leisure activities as they once had.

The public, after a while, is not about to be taken in just because a movie is in 3-D. Not all movies in 3-D are great. Some have been panned this past summer as being downright bad, regardless the 3-D technology.

And not all 3-D technology is great. Some movies are better left in 2-D. 3-D is hard on the eyes, and this is a society who sits in front of a computer monitor all day long. No one wants to go to a movie and suffer more eyestrain. People want to go to a movie to forget work, the computer, the headache. If the movie gives the consumer a big pounding head because the 3-D vision wreaked havoc on the eyes, it is unlikely that the consumer will rush out to see another one any time soon, if again at all.

There was a lot of talk a few months ago about 3-D television being the next latest and greatest piece of home entertainment equipment on target to grace family rooms of homes everywhere.

That rhetoric has quieted down some. Again, perhaps manufacturers, along with the rest of the country, are burned out already on the technology. For all the extra money it will cost, plus the inconvenience of having to wear the special glasses, the 2-D technology is starting to look better and better all the way around in terms of price, a marvelous picture, and without the inconvenience of having to throw on cumbersome glasses just to watch a rerun of MASH.


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