The Horchow Collection and What You Might Not Know

Samuel Roger Horchow (born July 3, 1928, in Cincinnati, Ohio) is a catalogue entrepreneur and a Broadway producer. With a desire to provide special decorative specimens found around the globe, Roger Horchow established a retailing kingdom, “The Collection of Horchow” sans a single retail shop. The Horchow Collection  was the first of its kind and is the forerunner to all the modern day mail-order catalogs which don’t have physical store counterparts.

Horchow proved quite successfully that a whole vista of things could be done by the postal service, including enhanced customer support and other services that are customized around the customer’s needs. He is believed to be the main pioneer who gave an impetus to the employment of toll free1800 telephone numbers for the purpose of ordering catalogs. His peculiar taste and thirst for the unusually matched the original business of Neiman Marcus principles in 1988. The Collection of Horchow became a part of Neiman Marcus Direct of today's world; this group has a web and catalog arm.

Horchow’s first Broadway production, Crazy for You, a musical by George Gershwin, was released in 1992. It was inspired by Girl Crazy, a Gershwin musical of the thirties.  However, the theater critics and the American Theater Wing eventually considered it to be a totally new musical. Horchow was nominated for the Tony Award for Best Musical and he emerged victorious. The musical Crazy for You has been altered and released as a special variant in London. This version won the Laurence Olivier Award for Best Musical. Crazy for You was directed by Mike Ockrent and Susan Stroman did the choreography.

Horchow is a prolific writer who has written many books like, "The Art of Friendship: 70 Simple Rules for Making Meaningful Connections" , “Elephants in Your Mailbox: How I Learned the Secrets of Mail-Order Marketing Despite Having Made 25 Horrendous Mistakes”, and “Living in Style: In A Time When Taste Means More Than Money”.

While the spotless quality and reputed customer support of Horchow Collection have remained unchanged since 1971, the variety of available merchandise in Horchow Collection has spread rapidly through various fields. Their website, Horchow.com has catalogs that offer everything from luxury linens to fine furniture, rugs, lighting, antiques and decorative accents, and distinctive tabletop designs - in short, merchandise for every single home, and in every possible style.