Straighteners too Expensive Because they’re Branded?

There is a new creation nearly every two weeks in the hair styler world, yet not a lot of people seem to notice many other than the major label brands such as GHD and Corioliss. This is most likely due to the fact that these brands pay more on their advertising than some people pay for their rent! Another reason may be the fact that whilst other smaller brand names are focusing on making their hair straighteners more friendly to the hair and designing them to heat up quicker, the larger labels are determined to out-do everyone by creating luxurious and designer style straighteners.

GHD began with their simply, effective and rather highly priced straighteners a few years ago now. In more recent times, they have designed a new 7 deadly sins range, with 7 different coloured straighteners each standing for one of the 7 deadly sins. Each of these comes as a package with a little tote bag and an extra £30 on top of the price! These straighteners have been reviewed many times as being exactly the same as any others and surely the only thing that makes a difference to the end result is the temperature of the irons? This really does beg the question; are we really so shallow as to buy something simply for the name? We know that the GHD straighteners hold the same functionality as many others and the only reason for the higher price tag is the amount they have been publicised for being the designer hair straighteners around.

Another major example of this would have to be the aforementioned Corioliss brand. Their latest and greatest design has really taken the celebrity world by storm and us mere mortals can only stand back and hope to one day win the lottery if we hope to ever buy a pair! This item has to be the most obvious fashion status and status symbol available on the market today. Every inch covered in 2553 Swarovski crystals and selling for over £400 new and not much less second hand, these are straighteners we can only dream of owning. However, would you really want to buy something for £400 that does exactly the same job as something at £100 because it looked different?